Gilbert Centre Workers Launch “Worth Fighting For” Campaign over Management’s Failure to Provide Fair Wages

Frontline workers call for fair wages, safer workplaces, and investment in critical services

Barrie, ON – Frontline social service and healthcare workers represented by CUPE Local 1813.14 have launched the “Worth Fighting For” campaign aimed at reaching a fair collective agreement, without disrupting the vital services they provide across Simcoe-Muskoka.

Gilbert Centre workers support people living with or at risk of HIV and Hepatitis C, provide services to people experiencing homelessness, and offer life-changing support to queer and trans youth. Years of chronic underinvestment in frontline staff is putting those services at risk.

Workers are seeking fair wages that keep pace with the cost of living, improved workplace health and safety, respectful working conditions, and expanded mental health benefits, including psychotherapy. Instead of investing in their workforce, the employer is focused on raises for senior management and hiring outside consultants.

“Many of our members are living paycheque to paycheque, struggling to pay rent and afford groceries,” said Keenan Aylwin, President of CUPE Local 1813.  “Meanwhile, management is hiring high-priced outside consultants and giving themselves raises while frontline workers face harassment, burnout, and workplace safety issues. Our members provide essential care every day, and both the people who deliver these services and the people who rely on them are worth fighting for. When frontline workers can’t afford to stay in their jobs, the entire community loses”.

CUPE Local 1813.14 remains committed to negotiating a fair agreement that strengthens frontline services, supports workers, and avoids a labour disruption.