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About 120 early childhood educators and assistants at Kids and Company — members of CUPE 4823 — are fighting for a first collective agreement. They have a strike deadline of 12:01 a.m., Thursday, November 29.

Kids and Company is one of Canada’s largest private child care providers, catering to corporate clients who want to provide workplace child care. Kids and Company is expanding rapidly, while claiming not to have the financial means to pay their employees a fair wage and provide them with WSIB coverage.

You can help the members of CUPE 4823 win a fair collective agreement by sending a message to their employer through Please take a moment to send an email today — and then forward this message to your contacts.